My target audience generally involves females who are going through a break up due to the relationship not working. This is specifically aimed at the age range of 16-21. The relationship that they have experienced would be their first serious one and would have gone through a number of issues throughout this time as most young relationships do.
This age group would be not spending a lot of money in everyday life and still enjoying themselves as they are young. The places they visit is generally low price restaurants such as a pizza express and clothes stores such as Primark which sell modern items of clothing that reflect the generation of young girls. They shop in these places as they are either studying and do not have time to look in higher ended shops or they do not earn enough through their job as they are young. This is portrayed in my music video as the female actor and the artist are wearing clothing such as leather jackets that are very popular in the fashion industry and everyday life but is still kept quite casual.
They would also be generally listening and watching music videos of an r&b genre or pop genre which they can relate to or look up to the artists that are involved. 
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