Digipak research

Conventions of a digipak form

A digipak is is a type of packaging that is used for CD singles or CD albums which include special editions. They consist of having a gatefold which is a book style and includes one or more plastic trays in order to hold a CD or DVD. Digipaks commonly include a DVD, lyric book, artist photo or imagery and list of songs. It is similar to an album cover as they are both used to promote the sales of an artist and the record label as it is marked on both. They also both include a CD, however they differ as an album cover does not include more than one CD or digital extras such as behind the scenes or an interview with the artist. 

A digipak net usually consists of a 4 to 8 plate folded piece with a CD in the middle. The number of faces is decided by the designer and then agreed with the record label, it is important that it stands out so the audience finds it eye catching and therefore contributes to the sales for the artist. On the various faces of a digipak we find that there is a cover which is usually a close up of the artist, we also see the artists name and record label throughout the pack. The list of songs are included and there may be lyrics that come along with this.

Target audience

My target audience generally involves females who are going through a break up due to the relationship not working. This is specifically aimed at the age range of 16-21. The relationship that they have experienced would be their first serious one and would have gone through a number of issues throughout this time as most young relationships do.

This age group would be not spending a lot of money in everyday life and still enjoying themselves as they are young. The places they visit is generally low price restaurants such as a pizza express and clothes stores such as Primark which sell modern items of clothing that reflect the generation of young girls. They shop in these places as they are either studying and do not have time to look in higher ended shops or they do not earn enough through their job as they are young. This is portrayed in my music video as the female actor and the artist are wearing clothing such as leather jackets that are very popular in the fashion industry and everyday life but is still kept quite casual.

They would also be generally listening and watching music videos of an r&b genre or pop genre which they can relate to or look up to the artists that are involved. 

Targeting my audience