Perfomance based: this shows only the band/artist performing the song. It is the cheapest and easiest type of video to make, providing you can find a suitable location. A large variety of shots is needed in order for the video to look more visually effective and interesting as it may look boring with only performance. An example of this is 'best of you' by the Foo Fighters. This video has many different varieties of camera angles and movements, and it is also intertwined with random video footage in order to maintain the audience’s attention. 
Narrative based: this type of music video focuses on a story throughout which matches the lyrics. It usually uses actors to portray the story rather than having the artist/band themselves, however sometimes the artist/band is shown between the story that is told. Narrative based music videos can be used if the song is used in a film and therefore there is a sense of the movie cut into the video. An example of this is Bon Jovi 'always'
Concept based: this type involves the audience focusing on the artist/band themselves rather than following a story throughout the video. There is a variety of shots of the band/artist playing along with different shots of random images which are often used in this type of music video to break up the performance of the band/artist. These shots can be related to the video or not. Furthermore, this type of music video is usually unusual with a particular editing or filming technique. An example of this would be Genesis 'land of confusion'
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