What is the Auteur theory?
The auteur theory originates from France which translates as Author, this means that a director's film reflects their creative vision. The Auteur theory was introduced in the 1950's by french film directors like Francois Truffaut who promoted a focus on the contribution directors made on the style and form of film. An Auteur is a film maker whose style is distinctive in their work and it in turn creates a signature auteur status for them. Before an Auteur would be considered as just a film maker, for example, Hichcock whose most famous films include Psycho, The Birds and Rear Window and is known for his smattering of mystery and murder. Now an Auteur can be seen as director's of music videos such as Chris Cunningham, who is known for his work being mysterious and out of the ordinary, for example his work directing 'Aphex twins, come to daddy' and 'Madonna, frozen'
Who is Hype Williams and what is his signature style?
Hype williams is a well known music director, he was born in 1970 and has been active in work since 1991 till present. He has worked with many different artists such as 2pac, Beyonce, Will Smith, LL Cool J, Jay Z and Kanye West. He made himself known by tagging local billboards with his graffiti tag.
He is considered an innovator as he puts across his own ideas through his music videos with his own signature style. A signature style used by Hype throughout most of his videos is the Fisheye lens which distorts the camera view around the central focus, for example in Will Smith's 'getting jiggy with it'
Another signature style of Hype's involves placing the shots of the music video in a banner of a widescreen ratio, while another shot is split and placed in the upper and lower bars. An example of this is 'check on it' by Beyonce.
Hype also has the tendency to use bold, primary colours in most of his work. This makes the video more visually effective but also reflects the bold statement he makes in his videos. For example, in Kanye West 'Gold Digger', the use of the bold red and orange in the background catches the audience's eye and does not make it dull.
The sexualisation of women is portrayed in Hype William's videos through the use of costume, for example, lingerie and bikinis where we can see flesh. This is something modern feminists would feel strongly against has it supports patriarchy, however he continues with this signature style. For example, Nicki Minaj's 'stupid hoe'
He is considered an innovator as he puts across his own ideas through his music videos with his own signature style. A signature style used by Hype throughout most of his videos is the Fisheye lens which distorts the camera view around the central focus, for example in Will Smith's 'getting jiggy with it'
Another signature style of Hype's involves placing the shots of the music video in a banner of a widescreen ratio, while another shot is split and placed in the upper and lower bars. An example of this is 'check on it' by Beyonce.
Hype also has the tendency to use bold, primary colours in most of his work. This makes the video more visually effective but also reflects the bold statement he makes in his videos. For example, in Kanye West 'Gold Digger', the use of the bold red and orange in the background catches the audience's eye and does not make it dull.
The sexualisation of women is portrayed in Hype William's videos through the use of costume, for example, lingerie and bikinis where we can see flesh. This is something modern feminists would feel strongly against has it supports patriarchy, however he continues with this signature style. For example, Nicki Minaj's 'stupid hoe'
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