Artist image

I have decided that my artist image will be kept quite casual on the clothing with items such as denim jeans, converse and leather jackets. I have chosen these because although they are casual, they are still in fashion and they are what my target audience would be likely to wear. The make up of my artist will be simple, wearing minimal make up to not glamourise her and to challenge the usual image on an r&b artist being glamorous and portraying wealth through the items of clothing and jewellery. As the target audience is young adults, I feel that they can really relate to the artist because of what she is wearing. Furthermore, they would not have a lot of money to spend on expensive clothing so this image would be very suitable to the target audience and so they can relate much more then the usual image of an r&b female artist.

Lip Syncing Tutorial

It is important to learn the art of lip syncing because we will soon need to lip sync the audio track of our songs to the visual elements we have filmed- this including a variety of lip syncing scenes. It is also a very well respected professional skill within editing.

In order to lip sync the footage we were given, we had to first look closely at the audio waveforms of the professionally recorded track and mark a specific point (an obvious point in the waveform). I marked this by pressing the m button and then did the same for the audio waveforms on the onset footage. I then matched these together and muted the onset filming sound. This enabled me to achieve a professional look. I will use this on my own work and feel much more confident now.

Filming update

Filming on Friday the 15th of November went to plan and I was able to lip sync myself with the help of someone filming me. To prepare for this filming I had learnt the lyrics of the part I was going to lip sync and also had a practice run to ensure everything would go smoothly when the real footage was filmed. I had also looked at my risk assessment table and followed the avoidance strategies where there were potential risks. For example, I ensured that all wires were out of the way so that no one can trip over them and this was successful.

There were some problems that I faced during this filming which delayed some of this but also made me aware of how to encounter them the next time I film. This included not having enough lighting which made the footage look dull, we solved this by finding a different light source which was a table lamp and placing it near the focus of where the camera was aimed at.

Filming schedule continued

After recieving advice off teachers that the drama room has not got suitable lighting to film even with a red head, I have decided to change my location to my own house. I am still using my class mate to film me lip syncing and this will take place:
Friday the 14th November at 3:15

Risk Assessment

Filming schedule

Location: Drama room at school (use of dark background in the room)
Date: Thursday 7th November 
Time: 3:15 after school
Actors: during this day I will be using myself for the chorus lip syncing 

I will be using a classmate to film me as she is familiar with the use of the camera and tripod, I know what shot types I am using and the duration of them so I will be directing her during this filming.

Pitch

My music video is based on a female leaving her boyfriend because of the many mistakes that she had made with him, taking this into account I have come up with some ideas on what to do with this. I would like to make my video narrative based as I believe it will be more effective for an R&B song that is about a couple breaking up, through my research on other songs similar to mine I can see that this is a popular concept.

I have decided to have the use of black and white tones involved when I am portraying the couple at their happy times, this shows that it is not current time but it's as if she is reminiscing on the times that they used to have.  As well as using other characters in my video I have thought to use myself lip syncing the chorus only to make it look like I am the artist and that I am telling the story in this narrative based piece. 

The location that I am planning to use is in the bedroom when the female character is showing that she is emotional over this break up, but also using locations outside when the couple are shown together, mainly in a romantic setting.