Question 3: what have you learned from your audience feedback?

To gain some insight on what people thought of my music video I had gathered a focus group based on my target audience. The age range was between 16-20 and all were females. I had created a questionnaire which consisted of 8 questions, one of which was close ended and the others were open so I could get a clear insight on their opinions. The questions that were asked included:

1. What genre would you place the video in?

2. What do you like about the video?

3. What do you dislike about the video?

4. Do you think that the digipak and advert compliment the video?

5. What improvements do you think should be made?

6. What do you like about the digipak?

7. What should be improved on the digipak?

8. What do you like about the advert and what improvements should be made?

Examples of the feedback I had got:

Overall I had found that most people that filled out my questionnaire thought that my video would be placed in the r&b genre, this was positive feedback as it was what I was aiming to portray. However, there were 2 people that thought it could also be placed in a pop genre, this means that I could have added more aspects that make it more clear it is r&b.

From the feedback I had got from my music video these are the likes and dislikes that I had collected:

I had gathered what my focus group liked about my digipak and what they thought I should improve on:

Evaluation question 2

Evaluation question 2

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation question 2

How did you use media technologies in the contruction and research, planning and evaluation stages?

A media technology I had used to construct my music video was final cut express. I found that this programme was very useful in the making of my video as there are many tools included to make it much easier to create. I had used final cut express before and so I found it quite familiar in some

aspects but I did have to refresh my memory on how to use certain tools but this was a quick process. Final cut express allowed me to create effects such as black and white over any scene that I wanted. I was successful in this as I placed this effect on the flash backs that are portrayed in my video. The programme was also easy to cut scenes out that was not needed to make the video suitable to the time limit which was set for us. Furthermore, I was able to show my work to others from this programme and get feedback so I can improve on it and develop it further.

Another media technology used to construct my digipak and also my magazine advert was Photoshop. Again I had used this programme before so it was familiar to me, however there were certain tools I had forgotten how to use. One tool that I had found the most useful was the 'free transform' tool and the 'quick selection tool'. These made it very easy for me to cut out an image that I wanted to use and then to move it around and adjust it to the position or size I desired. Furthermore, through Photoshop I could add effects onto my digipak and advert such as a black and white tone on the image of myself on the cover. 

Blogger allowed me to make various posts throughout the year to track my progress and other tasks that needed doing. It was very useful as I could go back onto posts from last year to use again for other work such as my evaluation. It was also a very easy and useful way to communicate in order to set a date on when to collect equipment that was needed when filming. Problems came with blogger as it does with most programmes and so I had to improvise and use word for example to type up my post and then update it on my blog when it was working again. 

A further media technology I used was Youtube. This was used a lot in the research and planning process of my music video. Youtube allowed me to look at videos and get ideas for my own, it also allowed me to place a link on my blog so that it was easy to see what video I was talking about. This allowed me to also see the conventions of an r&b video such as rihanna's take a bow and incorporate them into my own.