Top conventions- R'n'B music videos

• FASHION- both males and females are shown quite promiscuously in these videos by wearing minimal clothes which attract the audience's attention. For males it is mostly topless shots and for females bikinis and mostly their stomach showing, these are both done to attract the opposite sex

•   ICONOGRAPHY- for males in r'n'b music videos they are shown in a very sexual light as they are trying to attract young girls who will be intrigued by this connotation of them. They are also shown to be wearing a lot of bling to portray their wealth and again attract ladies. For females they are also conveyed sexually with not a lot of clothing and also having a dramatic look from their make up and their hair to again attract males and also females who look up to them.

• SLOW SONGS- these type of songs are shown in colour tones such as black and white or sepia which adds to the softness of the song. There is also the use of natural lighting to portray a sense of reality to the video and the characters involved. They also usually follow a narrative to again show some realism but it can also add to the sexual portrayal as the co star is usually wearing minimal clothing. 

• FAST SONGS- when a r'n'b song is fast there is a portrayal of flashy cars, jewellery, sexualisation of both males and females. These all add to the fun aspect of the song as they are usually singing about parties and getting 'girls' or 'boys'. Also they are usually in the scene of a club with a lot of drinks and people, which connotes their wealth as well as showing that they are having a good time.

• CLOSE UPS- it is typical of an r'n'b song to have many close ups of the artist so that the audience become familiar with them and what they are singing about. Also because most of these videos are about breaking up and so these close ups allow us to see their emotions clearly while they are singing 

• LOCATION- usually in places such as sunny beaches and clubs/bars, this is to show that the artist or band enjoy using their wealth to have fun in top places but also to make it visually effective for the audience instead of having a consistent dull location where the audience will not be grabbed for attention

• PROPS-the use of flashy cars and jewellery is used to connote their wealth, also sunglasses is a main prop in some of these videos which adds to the 'cool' and 'hip hop' look for the artists